The use of these materials for advertising, marketing or any other commercial purpose is prohibited. 2. 3. This means crash tests can be conducted to determine the impact on – and solutions for – an unprecedented number of potential collisions on a nearly endless variety of humans, from large to small, young to old, and even gender differences. In a move to help prevent such accidents before they happen, the Lexus Safety System+ will be a standard feature in all US Lexus vehicles starting with the 2020 model year. The Lexus Commitment to Perfection (LCTP) website has IBDM job rules, classes taken, and Award redemptions. Understanding the Market: Before launching the Lexus brand, Toyota interviewed dealerships and consumers to understand their desires, needs, and habits while they drove. They may be cropped but not otherwise modified. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. 11 0 obj << /Length 12 0 R /Filter /FlateDecode >> stream LOGIN. Superior After-Sales Service Experience: But in the automotive world, the service experience is often a key driver of satisfaction. Keyword-suggest-tool.com2016 Lexus Commitment to Perfection: Certification Program v7.1 6 Mast 2 2016 ojexC8 Lexus Technology Specialist NOTES Tenure Participants must have a minimum of 24 months total Lexus experience and must complete all current requirements for basic Certified, Senior and Master Certification Levels. And the Lexus brand strategy continues to serve as a terrific example for companies looking to disrupt a crowded, competitive marketplace. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Additional groundbreaking Lexus safety innovations include crash testing ingenuity and real-world safety. Establishing a Winning Value Proposition: This was best embodied by the Lexus motto: “The Relentless Pursuit Of Perfection.” Lexus launched a series of ads championing the car’s Japanese quality, attention to detail, and technology (including the now-famous spot featuring the Champagne glasses stacked on a LS 400, as well as the ball bearing test, etc.). THuMS technology represents such a breakthrough in human safety, that it has been shared with a dozen other automakers and research labs around the world. Being a Lexus owner already, I know you are still in the 'Pursuit Of Perfection' because you are a long way off on my IS 250 AWD. Please note the “Always Available ” icon. Please check your email to validate your sign up. %PDF-1.2 %���� stream The goal was to leverage their core competencies in building quality automobiles to beat the market leader S Class Mercedes. Find out how to syndicate your content with B2C. To download these materials, you must agree to abide by these terms. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. 3. As a long term strategy, they sought to be the at the top of both quality and satisfaction metrics. ?To get to the site, roll your cursor over “Resources” on the Lexus College home page. <. visit site . TAWA journalists put vehicles to the test, evaluating five key pillars – exterior, interior, performance, value, and personal appeal. Check out the FAQ & Knowledge Center. Collisions that result in injury can often be caused by a delay in a driver’s recognition of the situation and his or her ability to react accordingly. Lexuscertification.comIf you experience any problems or have questions pertaining to the Lexus Certification Training Program, please contact your Program Consultant (or) Lexus Program Headquarters at 1-800-346-4447. <> Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. endobj Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. PLANO, Texas (June 19, 2019) According to the National Highway Traffic Safety Administration (NHTSA) there were nearly 6.5 million reported crashes in 2017 (the most recent available data) many of which were avoidable.
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